Les Petits Déjeuners du Management” and “Les Rencontres HEC - “Les nouveaux enjeux du luxe à l’heure du masstige”

Within the scope of “Les Petits Déjeuners du Management” and “Les Rencontres HEC” organized by ESA Business School in partnership with Banque BEMO, a breakfast conference gathered professionals around the management topic “Les nouveaux enjeux du luxe à l’heure du masstige” animated by Prof. Benoît Heilbrunn.

During this morning gathering, discussions took place on the importance of brand, marketing luxury brands to the mass market, and design management.